Katherine at J1 LED reached out to me to see if I would be interested in photographing the new LED parking signs they, along with their partner Park Assist, had installed at the upgraded Westfield Carousel shopping centre in Cannington.

The job required a scouting day to look at all 11 sign locations and select the ones which would be best suited to providing photos which include a sense of motion from the traffic around. After organising the security clearance/access with Westfield we shot a range of shots to show the signs in differing light conditions - from daylight, to sunset and then evening.

The photos ended up being used in marketing material for J1 LED to use online and at trade shows.